Dispatches: Making The Average Person Aware Of Social Media Trickery
On Monday night on Channel 4, they aired an episode of their dispatches investigative journalism program. This particular episode focused around agencies and businesses undertaking decidely shady tactics to boost the social media operations and business of their clients. Whether it was fake followers, phony likes, paying celebrities to tweet about products or other means of abusing the system, the program covered the topic in a way that made for entertaining TV.
Those of us who work in and around the SEO/Social Media world weren't, or should I say, should not, have been surprised by the tactics discussed as we've known dodgy practices have existed almost as long as the industry has. Having recently set up a business with a friend (a topic that will be covered in detail in another post at another time, something I've been meaning to write about for AGES), I thought about how these kinds of tactics could affect our standing in Social Media. As we're maintaining a blog over on our new venture's website, I thought I'd blog about it. The response to the post so far has been very positive, for which I am grateful. If you'd like to read it for yourself, please follow the link below:
Just to follow up what I said in that post, if you employ anyone to do Social Media work on your behalf, make sure you have an idea of what their methods are. You do not want to do yourself more harm than good.